Summary:

A clear, simple marketing message that communicates who you help, what you do, and why it matters is crucial for converting prospects

Avoid jargon, overly clever language, and focusing on features instead of benefits in your messaging

Use a simple formula: “I help [who] do [what] so that [benefit]” to craft a compelling one-liner

Refine your message through iteration, feedback, and practice to make it feel natural and resonate with your ideal clients